Area Marketing Director

Company: Cheddar
Location: Plano
Posted on: March 3, 2025

Job Description:

Area Marketing DirectorLocation: Plano, TX, US, 75024Brand: OptimumRequisition #: 8208Are you looking to Optimize your life? Start your exciting path to a rewarding career today!We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected.Job SummaryAs the Area Marketing Director, you will be responsible for understanding market dynamics and insights to deliver marketing strategies and tactics to drive our market growth plans, with a focus on driving local sales growth while minimizing churn. You will report to the Area VP General Manager and serve as an extension to several cross-functional teams to ensure the success of your region.Responsibilities

• Understand the competition within the respective area/region/market and develop go-to-market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth.
• Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base, and retention strategies.
• Develop hyper-local campaigns to effectively position Optimum in the communities we serve.
• Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets.
• Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
• Partner closely with key cross-functional partners to achieve business performance goals.
• Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics.
• Ensure alignment with brand standards across all marketing tactics and local touchpoints.
• Oversee budget for marketing activities and measure success and return on tactics.Qualifications
  • Bachelor's degree in marketing, communications, advertising, or equivalent experience.
  • 5 - 7 years of marketing/advertising agency experience.
  • Telecommunications or other media/entertainment industry experience strongly preferred.
  • Demonstrated success in driving business performance through marketing strategies.
  • Strong business acumen, analytical ability, and relationship-building skills.
  • Excellent verbal and written communication skills.
  • Ability to excel in a highly pressured environment.If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law.
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Keywords: Cheddar, Plano , Area Marketing Director, Advertising , Plano, Texas