Regional Chain Sales Director
Company: MillerCoors Brewing Company
Location: Fort Worth
Posted on: November 1, 2024
Job Description:
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alert: Summary: The Yuengling Company National Account Sales
Director will be responsible for developing, leading and managing
The Yuengling Company's Regional Account team and priorities to
achieve volume & share growth, through expanding strategic
relationships with our key 1Yuengling National and TYC Regional
Accounts and through the creation and implementation of specific
Chain Account business plans in alignment with the direction from
1Yuengling National Accounts Sales Director to achieve sales and
distribution targets consistent with Company Channel plans. Key Job
Functions
- Retail Chain Selling & Planning
- Under direction of and in alignment with 1Yuengling National
Accounts Team,
- Develop an overall plan to execute National Chain Account
strategy by Key Channel for the Yuengling portfolio.
- Develop and manage process for individual Annual Business Plans
for each Key Chain Account, including the account's SWOT,
distribution gaps, store level opportunities, and promotional
presentations.
- Develop the processes/strategies necessary to gain key pkg
authorization, proper pricing, and shelf space within national and
regional off premise chains as assigned by management.
- Collaborate with Region sales teams and distributor partners to
drive elevated levels of execution for the Yuengling brand in
National Accounts. -
- Develop systems and processes to enhance overall sales
execution with sales team and distributor network.
- Ensure an effective call point schedule for all National
Accounts is established and maintained.
- Develop department administrative capabilities to measure pre
and post promotional analysis, schematic distribution, competitive
and Yuengling ad activity database, interpret and utilize
syndicated data reports, and maintain a pricing database for
assigned chains.
- Responsible for leading a culture of communication and
coordination with TYC Sales Organization, and Key Distributors to
drive execution.
- Work with DGY/TYC Sales and Marketing Leadership team to
develop and implement retail channel sales strategies aimed at
enhancing Yuengling's effectiveness at retail. -
- Responsible for coordinating efforts between national chain
headquarters and regional offices as they pertain to local or
regional sales execution.
- In coordination with Yuengling's Marketing team, plan and
develop programming to drive Feature and Display opportunities for
key chains.
- Lead the process to identify training & development
opportunities for National Accounts team members to grow team
capabilities and effectiveness.
- Monitor key competitive activity and its impact on TYC's
business objectives.
- Other Responsibilities
- Develop, coach, mentor, and train TYC and Distributor sales
personnel on our competitive position in chains in their market
place.
- Maintain strategic direction & disciplines of presentations
standards w/ insightful fact-based selling.
- Ensure Call Reports are completed by Direct reports for all
Chain calls, after making the assigned buyer call and communicated
to key stakeholders.
- Effectively manage financial budgets and company
resources.
- Skills and Qualifications:
- Excellent organizational and interpersonal skills.
- Proficient in Microsoft software programs Word, Excel and
PowerPoint.
- Detailed oriented, with the ability to work independently or as
a team.
- Requires expertise in communication and presentation
skills.
- Requires extensive knowledge of the three tiers of the beverage
industry.
- Requires the ability to analyze statistical data and formulate
strategies.
- Proficient in managing and analyzing Syndicated Data (IRI
preferred).
- Experience in utilizing Shopper data and/or Shopper
marketing.
- Performs additional duties and responsibilities as requested,
directed or assigned by management.
- This position is home office based and requires travel with
frequency of up to 50%-75% to work with and develop direct reports
and to make key distributor and Chain visits. Education and/or
Experience: Bachelor's Degree preferred, and a minimum of 10 years
of industry experience required. Prior National Account
responsibility and track record of managing a team of high
performing individuals is essential. Job Posting Grade: 13 -At The
Yuengling Company we seek diversity. Differing perspectives lead to
challenging the expected, which keeps new ideas bubbling up. We're
an equal opportunity employer and invite applications from
candidates from all backgrounds, race, color, religion, sex, sexual
orientation, national origin, gender identity, age, disability,
veteran status or any other characteristic. We take pride in
celebrating our unique brew.#LI-DNI
Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas
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Keywords: MillerCoors Brewing Company, Plano , Regional Chain Sales Director, Executive , Fort Worth, Texas
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