Director, Brand Commercialization

Company: PepsiCo
Location: Plano
Posted on: February 9, 2025

Job Description:

OverviewPepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we're excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you're invited to be a part of a global team of innovators who make, move, and sell these products-which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.The PepsiCo US Foods Commercial & RGM Team focuses on driving PepsiCo's Always, Everywhere vision across functions. This organization is responsible for setting and accelerating the PFUS growth agenda across the business.The Commercial Planning team commercializes initiatives across categories, brands, channels & customers by successfully collaborating with all cross-functional groups but primarily sales, brand marketing, and innovation marketing.The PFUS Brand Commercial Director reports into the Vice President of Brand Commercialization and will be based out of Plano, TX.This role will be responsible for the end-to-end commercialization of all marketing and national initiatives for the Multipack & Permissible portfolios with the Brand Commercial Team and appropriate project teams.Responsibilities

• Deliver the Business: Deliver the annual net revenue plan for a select group of portfolio priorities and brands (Multipack & Permissible).
• Collaborate with Marketing: Develop winning relationships with all marketing teams.
• Lead Brand Commercial Projects: Manage and lead the development of all end-to-end brand commercial selling elements for innovation and activation.
• Communication Liaison: Lead the cross-functional wiring of all commercial initiatives and serve as primary point-of-contact for Multipack and Permissible marketing teams on commercial needs.
• Innovation Commercial Planning: Deliver the in-year and the 3-2-1 innovation plan for the Multipack and Permissible platforms.
• Innovation/TPO/LIO: Ensure seamless coordination of end-to-end timelines/processes for innovation launches and LIO/TPO actions.
• Strategy: Lead the end-to-end commercialization of Multipack and Permissible commercial strategic projects for horizon 1 and 2.
• Transformation: Lead 1-2 transformation projects across the commercial space (e.g., digitization, capability building, etc.).
• Agility: Remain flexible as commercial needs arise to troubleshoot and solve immediate business needs to ensure flawless in-market excellence.
• Holistic Planning: Lead the convergence of the annual innovation strategy and plan from an end-to-end perspective ensuring guardrails are met, space plan is adequate, and other key objectives.
• Percent Travel: 5% (very low if at all).Compensation and Benefits:
  • The expected compensation range for this position is between $125,900 - $249,900.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually.
  • An additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
  • Long term incentive equity may be awarded based on eligibility and performance.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.Qualifications
    • Bachelor's Degree.
    • 10 years' experience in the CPG industry, including functional experience in sales, marketing, shopper marketing, or related.
    • Project management/execution experience.
    • Process design/optimization aptitude.
    • Collaboration skills with ability to influence multiple levels - up & down.
    • Ability to manage multiple priorities across multiple functions.
    • Strong excel & analytical skills, ability to link strategy, forecast & plan.
    • Excellent interpersonal and communication skills; able to send and receive communication clearly and concisely.
    • This position is limited to persons with indefinite right to work in the United States.
      #J-18808-Ljbffr

Keywords: PepsiCo, Plano , Director, Brand Commercialization, Executive , Plano, Texas